E-book creation as an internet marketing product is still a quick method of making good money, even if people have leaned towards video training, coaching programs and software to achieve success online. If e-book sales become difficult, you can always give it away as a gift on squeeze pages or bundle it as a bonus with other products online. The number one question, however, is how to enhance your copywriting skills to produce e-books that sell. Let us categorize some of the basic copywriting skills in e-book creation.
1. Create a headline that attracts attention. Create an opening that makes people read further. Research has shown that majority of e-books sold are returned for refund just because the buyer could not bother to read further after a boring opening page.
2. Just do not write an e-book to fill in the pages. People prefer a book of approximately 20-50 pages with no rehashed information.
The important point to remember is that you should avoid writing an e-book that rivals the length of a novel.3. Do not write about what others are writing. Write something different but useful that helps people solve a particular problem.
4. Research on the topic in demand. Look at affiliate sites, forums and blogs to see what people talk about and desire but the solution is not available or difficult and expensive to get.
5. Talk to your readers as a friend and mentor and not as a strict teacher disciplining the students. Unless it's a dictatorship, the last thing people want to read from you is articles in authoritative tone.