There is little difference between a sales professional and a small business entrepreneur. For the most part, the two share similar goals, strengths and personality traits. They also must implement the same types of business plans to increase sales and allow their business to flourish.
I have come to learn that networking will only raise your sales numbers so much and will only get an entrepreneur\\'s business so many incoming inquiries.
Moreover, as a sales professional or business owner, over-advertising your product by consistently mass emailing past clients with poorly written tag lines will eventually dilute both yours and your company\\'s brand.
All sales professionals and small business owners have learned that they can only drive new business to an extent through traditional social media channels.
Therefore, how do you consistently eclipse your current sales quota or start a new business in today\\'s economy? The answer is no different than it was 10, 20, 50 or 200 years ago.
To be successful in any form of business whether it be sales or entrepreneurship, although it sounds cliché, you must strive to be the best at what you do.In essence, you must become so good at what you do and bring such enormous amounts of value to clients that your services or products become indispensible. Only when you become this type of necessity do you stand the chance of reaching your full sales and overall business potential.
Every business has its own plan (market positioning), culture and way of doing business. Companies and brands such as Wal-Mart, McDonalds, Disney and Trump over time have continuously been able to separate themselves from bad press that would make other companies crumble.
What makes these companies and brands so special? It is because they have become necessities to the American consumer. They are too good at what they do to not have the public buy from them.
All sales representatives (who are business owners in a sense) and business owners must strive to make their company into the next Wal-Mart.
Though, to truly make money and get to this level, the sales representative or the new business owner must put in tremendous amounts of work. This is where many new businesses fall short.
For instance, when I first started KAS, I had to spend upwards of 19hours a day studying and implementing various marketing tactics such as search engine optimization. I became a zombie who started work at 5:00 and didn\\'t stop until 11:00.
I knew that gaining this type of work ethic was the only method of survival and the only method that would allow me to learn enough to propel my company into becoming a necessity.
To best serve my clients, I had to figure out a business plan that worked, made everything a win-win proposition and I had to formulate a concrete business plan that continually fed revenue into the company.
For anyone to achieve their goals and maximize their success factor, you will quickly discover that the most crucial work you put in is the work that others are unwilling to do.
Only when the sales representative or entrepreneur sets firm goals for themselves and they follow through on the necessary work, can they begin to become a necessity.
When you look at the most successful companies, you see a trend of great customer service. Until you are able to hire employees to help you with the workload or until you get promoted to sales management, you must cherish your clients and work harder and smarter for them than anyone else is willing to do.
In business, the name of the game is to make your clients money. If you do just that, you can also make your company or yourself irreplaceable and reach your professional pinnacle.